| Brand New Must Reads |
Here's a new one from Single Throw's Larry Bailin.
An Amazon bestseller its first day out!
Order it now!
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| General |
A “must read” for any business owner whether a start-up or old pro. Gerber outlines the process a business owner must follow to create a value asset that works “without” the owner. Read it more than once – each time you learn something new.
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A simple a straight forward approach to managing one self and the high value tasks one must complete to achieve their goals. Gives time tested ways to avoid procrastination. |
| Sales |
The ultimate sales guide from the Guru himself. Follow this time tested approach to lower sales resistance to increase sales acceptance and make every sale every time. The focus is on trust, need, help and hurry.
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Classic Gitomer. It’s as if he is conducting a seminar at your desk. He shares with the reader the key dynamics of the sales process without any reference to the need for sales skills |
The Yoda of selling must be read – 100 pages!
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Read what it takes to be the "Last Woman Standing" on Trump's first season of The Apprentice. |
| Marketing |
The classic and time tested marketing how-to book written in an easy to follow format.
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Have you ever seen a purple cow, asks this famous author. Learn how to differentiate your business from your competitors so that you can be the “purple cow” in your space. |
| Team |
Vintage Blanchard from the “One Minute Manger” series. Provides a proven process to develop your team; delegate and have the time to do what you do best and still be successful. |
Systems, systems and more systems. Make it simple for all to follow. Learn to systematize the routine and build your own McDonald’s model. |
Another Blanchard must read. Learn the power of positive reinforcement so as to build a consistently high performing team. |
Learn the skills necessary to get your team function as one with a clear understanding of what needs to be done; how and by when with each team member knowing their role and how it supports their fellow team members. |
A simple but powerful approach for delivering one of a kind; memorable service based upon being the best at what you do. Buy it for your team; read it together and live it together.
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| Self Help/Motivational |
The “cheese guy” strikes again. The book provides a sure fire way to create your future – Forget the business, buy it and read it with your spouse and give copies to your kids before they head off to college or a career. |
The one constant in life is change. Learn to adapt or perish. A classic and a must read when you have reached a crossroad or more importantly, before you get there |
A classic that has a valuable message regardless of your age or the century in which you live. Learn the power of “doing” as opposed to trying or hoping. |
Find a nice quiet weekend, glass of red wine and a yellow highlighter and as the master says – “sharpen the saw”. Buy the “8th Habit” as well and really arm yourself. |
There is plenty of opportunities within your business if you apply conventional wisdom. While others may be spending their time building the better mouse trap, capture the market for those who need one now. Book covers all of the bases of business in a simple “make sense” flow. |
It has been proven that we only use 10% of our intellectual/mental capacity. How good would your life and the lives of those around you be, if you tapped into “The Other 90%?” Buy it, read it, live it. |
A high velocity formula for multiplying your personal effectiveness in quantum leaps for breakthrough performance.
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| Leadership |
Gives practical, no nonsense advice on how to become the person other people will want to follow.
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Ever wonder why Duke always has competitive/championship teams. Coach K’s methods on and off the court will work on your team as well. |
| Advertising |
A battle tested approach to capture the prospects attention; maintain the prospects interest and move the prospect to favorable action.
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Learn the secrets of successful advertising from one of the icons in the industry. |
| Accounting & Finance |
Accounting/finance for dummies – a must read for any business owner.
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Another must read. |
The Coach's Book Picks