Move Ahead 1 Presents: 
Seth Godin

All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

“The Prime Minister of Permission Marketing” Seth Godin has revolutionized the way corporations approach consumers. His recent books, Purple Cow and Free Prize Inside, are about standing out from the herd with “Purple Cow” products or services and exceptional marketing ideas.  Now, in All Marketers are Liars, Godin reveals that today's consumers need more than traditional marketing; they need to be told a story about the product. If the story feels authentic and fits consumers' worldview, they respond in an overwhelmingly positive way - creating successful business and satisfied customers. Leveraging insights from all of his books, Godin will share practical advice on:

• Integrating “Purple Cow” thinking into your corporate culture to make something happen.
• The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.
• Why everything we do is marketing---even if you are not in the marketing department.
• How ideas spread, why ads don't work and how the very best products and services are those that are truly remarkable
• A step-by-step way to get your organization to do something remarkable---quickly, cheaply and reliably.

PLUS special keynote presentation from Larry Bailin, CEO Single Throw Inc. Internet Marketing Mommy, Where Do Customers Come From? A fun and informative look at marketing to an ever evolving customer. Recommended for businesses of all ages! Larry Bailin, CEO of Single Throw, inc. Internet Marketing pioneer and thought leader behind the “Search to Success”™ methodology, will help you make sense of a new and rapidly growing breed of connected customer. Larry will share the secrets of how Single Throw guides enterprise companies like Scholastic, Oxford Health, Conair, MagLite, Symbol Technologies and many others in leveraging the power and reach of the Internet to attract “imminent buyers” – those searchers with purchase intent – and turn them into customers. Find out why industry leading companies are sparing no expense to develop “Search to Success”™ strategies and how you can use the same concepts in all aspects Learn how the Internet is reshaping research and buying trends that are dramatically changing your customers, your business and your behavior and what you need to do to get your business in front of these customers. Learn how search engines determine who shows up on page one and why you may never be there. Learn how to repurpose your website to be a customer acquisition tool rather than a glorified brochure by learning what is fact and fiction when it comes to consumer behavior in a connected world Learn how to get beyond all the “build it and they will come” hype and start planning a ”Search to Success” ™ strategy that really works! Learn where search engine behavior and human behavior meet

NEW JERSEY TURNPIKE (NORTH/SOUTH)
Take Turnpike To Exit 10 And Bear Right After Toll Plaza. Take Highway 514 West And Follow The Signs To The Raritan Center. Stay In Two Right Lanes And Follow The Curved Road To Light. Then Make A Left Onto King George
Post Rd., Holiday Inn Will Be On Your Left.

GARDEN STATE PARKWAY (NORTH)
Exit 127 & Stay In The Right Hand Lane. Follow The Sign For Route 287. Once on Route 287, move into the second hand Lane. Exit onto Route 514 West. Follow the signs to the Raritan Center and exit there. At the tight, make a left onto King George Post Rd., Holiday Inn will be on your left.

GARDEN STATE PARKWAY (SOUTH)
Exit 129 And Follow The Signs To Woodbridge. Immediately After Exiting The Parkway, Exit Onto Fords. At The Light, Make A Quick Left And Make A Right Onto King George Post Rd., Approximately, 2 Miles Holiday Inn Will Be On Your Right.

ROUTE 1 NORTH
Exit At Route 440/Staten Island. Follow The Signs To Route 514 West “Bonhamtown” And Exit Onto Raritan Center, Stay In 2 Right Lanes And Follow The Curved Road To The Light. Make A Left Onto King George Post Rd. Holiday Inn Will Be On Your Left.

ROUTE 1 & 9 SOUTH
Exit At Bonhamtown Onto Main Street. Continue For ½ Mile. At The Light, Make A Left Onto Route 514 East. Follow The Signs To Raritan Center And Exit There. At The Light Make A Left, Holiday Inn’s On Your Left.

BROOKLYN & STATEN ISLAND via OUTERBRIDGE CROSSING
Take The Staten Island Expressway (Rt. 278) To Outerbridge Crossing Exit/Route 440. Follow 440 South Until Exit Signs To Outerbridge Crossing. Go Over The Bridge. Three Miles From The Bridge Are Signs For Route 514. Be In The Right Lane Where You Will Exit On Your Left At Exit 514 West/Bonhamtown. Follow Sign To Raritan Center And Exit There. At The Light Make A Left Onto King George Post Rd. Holiday Inn Will Be On Your Left.

BROOKLYN & STATEN ISLAND via GOETHALS BRIDGE
Take Staten Island Expressway (Rt. 278) To The Goethals Bridge. Follow Signs To The New Jersey Turnpike South Exit 10. After Toll Plaza, Bear Right And Follow The Signs To The Raritan Center. Take That Exit, At The Light, Make A Left Onto King George Post Rd., Holiday Inn Will Be On Your Left.

ROUTE 287 SOUTH
Follow 287 To The End And Take Route 514 West/Bonhamtown Exit. Follow The Signs To The Raritan Center Exit. At The Light, Make A Left Onto King George Post Rd. Holiday Inn Will Be On Your Left.

ROUTE 35 & 9 NORTH
Go Over The Edison Bridge (Smith St.) And Take Industrial Ave. About 2-3 Miles Get Into The Right Lane. Make A Right To Clearview Avenue. Drive To The End Then Make A Left Onto King George Post Rd. About ¼ A Mile, Holiday Inn Will Be On Your Right.